Philip Morris

One of the most important tobacco companies in the world understood the advantages digital signage systems could bring at the beginning of 2007.

Philip Morris asked Monopoly Media to implement in its contracted HORECA locations a system which would promote its tobacco products in two types of locations: medium and high.

Now, the Philip Morris campaigns are transmitted on 130 42- inch screens in 70 locations from 10 cities to a targeted public.

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Monopoly Media in top 10 Worldwide Digital Signage agencies

With nearly 4,000 screens in action and a clearly defined cross-media strategy, Monopoly Media is the flagship DOOH operator in East Europe.