BCR TV is the biggest Romanian banking digital signage network managed by Monopoly Media. It is available in 123 locations from 60 towns around the country.

There are 600 screens with maximum visibility which provide fast and complete information about the bank’s products and offers.

Using an attractive play list, which is both a means of communication and entertainment, BCR TV has managed to become, in a very short time, an essential instrument in the company’s communication and branding strategies.

BCR TV is a system of communication which can measure audience. It uses iCapture monitor cameras which are very precise in audience measurement and at the same time give information about the age of the people who watch it.

The content can be adapted according to the demographic composition of the audience.

The system is also a means of communication between the employer and the employees. Managers can transmit important messages through BCR TV. Thus they increase employee satisfaction, strengthen motivation and increase productivity. This system improves the communicational environment, the quality of work and increases profit.

To summarize, this information system is a means of direct communication both at the customer and the employee level managing to transmit a unitary and useful message.

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Monopoly Media in top 10 Worldwide Digital Signage agencies

With nearly 4,000 screens in action and a clearly defined cross-media strategy, Monopoly Media is the flagship DOOH operator in East Europe.